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13Oct/17
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Search Engine Optimization

Search Engine Optimization (SEO) Refers to the process of “optimizing” both the on-page and off-page ranking factors in order to increase its ranking in organic (vs paid), crawler-based listings of search engines for targeted search terms.

How does Search Engine work?

Search engines perform several activities in order to deliver search results.

Crawling – Process of fetching all the web pages linked to a website. This task is performed by a software, called a crawler or a spider (or Googlebot, in case of Google).

Indexing – Process of creating an index for all the fetched web pages and keeping them in a giant database from where it can later be retrieved. Essentially, the process of indexing is identifying the words and expressions that best describe the page and assigning the page to particular keywords.

Processing – When a search request comes, the search engine processes it, i.e. it compares the search string in the search request with the indexed pages in the database.

Calculating Relevancy – It is likely that more than one page contains the search string, so the search engine starts calculating the relevancy of each of the pages in its index to the search string.

Retrieving Results – The last step in search engine activities is retrieving the best-matched results. Basically, it is nothing more than simply displaying them in the browser.

SEO is performed in 2 Steps 

On-Page SEO – It includes providing good content, good keywords selection, putting keywords on correct places, giving an appropriate title to every page, etc.

Off-Page SEO – It includes link building, increasing link popularity by submitting open directories, search engines, link exchange, etc.

Check List 

1. Initial Website Analysis :

FACTORS DESCRIPTION
Keyword Research & analysis Finding the keywords for better Search
Backlink analysis There should be no broken links present
Website Modification & Analysis Modifying websites navigation, links, images
Duplicate Content Check Duplicate content effects ranking
Google Penalty Check Effects visibility of website
Initial Rank Report Initial ranking of targeted keywords
Source Code Check & Validation Validation according to W3 Validation

 

2. ON – Page Optimization

FACTORS DESCRIPTION
Title Tag 60 Characters
Meta Tags Description(120 Characters) & Keywords
Heading Tags keywords in heading tag
Robots.txt tells spider do not want pages to be indexed
Image Optimization Alt attribute, size of Image
Page Content optimization Content having targeted keywords
Site Map Creation Navigates Spider to links of website
Broken Links Chek Broken links causes rank to decrease
Internal Links Internal links with appropriate link text boost  rank
Inline CSS Removal of inline CSS
GZip/minimization – Html File Size Gzip the HTML file to reduced Size
OPtimizing Page Speed Optimize speed of site to 4Sec
Lading Page Creation Creation of Landing Page
Responsive to All devices mobile, laptop, tablet etc

 

3. OFF – Page  Optimization

FACTORS DESCRIPTION

Directory Submission

Submitting links to different directories & hence improving hits

External Inbound Links

linking the website to the highest hits on Page

Blogs

Creation & Commenting on blogs with website  links

Keyword Oriented Article Submission

Article Creation & Submission

 

4. Social Media

FACTORS DESCRIPTION
Facbook Increases hits boosting the ranking of Page
Google+ Increases hits boosting the ranking of Page
Youtube Increases hits boosting the ranking of Page

 

5. Errors

FACTORS DESCRIPTION
301 Redirect “Moved Permanently”
404 Page Not Found Error
503 Error Handling site maintenance