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05Jan/18
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On-Page Optimization

On-Page Optimization

  1. Meta Tags: Meta tags are added in head section.

 A) Keywords Meta Tag

<meta name=”keywords”

content=”KEYWORD1 KEYWORD2 KEYPHRASE1 etc.

about 30 to 40 unique words”>

Use synonymsand unique keywords.

B)Description Meta Tag

<meta name=”description”

content=”An accurate, keyword-rich description

about 150 characters”>

  • Use keywords in your meta description and do not repeat the words overly often, but try to use multiple syntaxes of your keywords.

 

  • Use a different meta description tag for each page, as each page is different and stands a better chance of being found if you place a good title and description on it.

 

  1. C) Robots Meta Tag

The important meta tag that you may need sometime is the Robots Meta tag which looks like this:

<meta name=”robots” content=”noindex,nofollow”>

Using the above meta tag, you can tell a spider or a robot that you do not want some of your pages indexed, or that you do not want your links followed.

2. Title Optimization

An HTML TITLE tag is put inside the head tag. The page title (not to be confused with the heading for a page) is what is displayed in the title bar of your browser window, and is also what is displayed when you bookmark a page or add it to your browser Favorites.

Size : The title shouldn’t consist of more than about 9 words or 60 characters.

Use keywords at the very beginning of the title.

Do not include your company name in the title unless your company name is very well known.

Improper or nonexistent use of titles in web pages keeps more websites out of top rankings on Google than any other factor except perhaps for a lack of relevant content on a page or a lack of quality links from other websites that point to your site.

Each page should have a unique title.

If practical, try to include your Primary Keyword Phrase in every title of every page.

Begin the title of your home page with your Primary Keyword Phrase, followed by your best Secondary Keyword Phrases.

Use more specific variations to your Primary Keyword Phrase on your specific product, service, or content pages.

If you must include your company name, put it at the end of the title.

Use the best form, plural or singular, for your keywords based on what WordTracker says is searched on more often.

Do not overdo it – do not repeat your keywords more than 2 to 3 times in the title.

Make sure the <title> tag is the first element in the <head> section of your page – this makes it easier for Google to find the page.

3. Anchor Tag

Most search engines consider descriptive anchor text of incoming links when ranking pages. Here is an example of anchor:

<a href=”otherpage.htm” title=”Anchor Title”>Anchor Text</a>

Listed below are some of the important points to note about anchors:

The Anchor Title plays a very important role and is seen by most of the search engines. The anchor title should have appropriate keywords.

The Anchor Text is another important part, which should be selected very carefully because this text is used not only for search engines but also for navigation purpose. You should try to use the best keywords in your anchor text.

The otherpage.htm is the link to another webpage. This link could be to an external site. Here, you need to ensure that the linked page does exist; otherwise, it is called a broken link, which gives a bad impression to search engines as well as to site visitors.

Another example of an anchor could be as follows:

<a href=”otherpage.htm” title=”Anchor Title”>

<img src=”image.gif” alt=”keywords” /></a>

In this case, Anchor Text has been replaced by an image. So, while using an image in place of an anchor text, it should be checked that you have put alttag properly. An image alt tag should have appropriate keywords.

4. Image Optimization

Search engine robots can’t see images, hence they can’t index them.
By adding an Alt tag, you help search engine robots to read the text which is associated with those images, thereby facilitating faster & accurate indexing, which in turn improves the accessibility of your site on search engines.

5. Text/HTML ratio

The text to HTML ratio refers to the amount of text on a web page versus the HTML code on the same web page.  An Ideal HTML ratio is anywhere from 25-70 percentage

6. Keyword

Include your target keyword in at least once subheading…and wrap it in an H2 tag.

 

Keyword Frequency

This is calculated as how often does a keyword appear in a website title or description. You do not want to go overboard with frequency, however, since on some engines if you repeat a word too many times, you are be penalized for “spamming” or keyword stuffing.

In general though, repeat your keyword in the document as many times as you can get away with, and up to 3-7 times in your list of metatags.

Keyword Weight

It refers to the number of keywords appearing on your web page compared to the total number of words appearing on that same page. Some search engines consider this while determining the rank of your website for a particular keyword search.

One technique that often works well is to create some smaller pages, generally just a paragraph long that emphasizes a particular keyword. By keeping the overall number of words to a minimum, you can increase the “weight” of the keyword you are emphasizing.

Keyword Proximity

It refers to the placement of keywords on a web page in relation to each other or, in some cases, in relation to other words with a similar meaning as the queried keyword.

For search engines, that grade a keyword match by keyword proximity, the connected phrase home loans will outrank a citation that mentions home mortgage loans assuming that you are searching only for the phrase “home loans”.

Keyword Prominence

It is a measure of how early or high up on a page, the keywords are found. Having keywords in the first heading and in the first paragraph (first 20 words or so) on a page are best.

7. Content

the golden rule of SEO is that Content is the King.

Content  includes what you see on the site: the text, graphics, and even links to other websites. You should not use excessive graphics because they are not Search Engine Friendly plus heavy graphics normally put the users out when they get downloaded, especially over a slow network.

SEO Content Writing (also referred as SEO Copy writing), involves the process of integrating keywords and informative phrases which make up the actual content of your website.There should be atleast 1200 words on a single page. Divide your web page content also into short paragraphs.