Search Engine Optimization (SEO) Refers to the process of “optimizing” both the on-page and off-page ranking factors in order to increase its ranking in organic (vs paid), crawler-based listings of search engines for targeted search terms.
How does Search Engine work?
Search engines perform several activities in order to deliver search results.
Crawling – Process of fetching all the web pages linked to a website. This task is performed by a software, called a crawler or a spider (or Googlebot, in case of Google).
Indexing – Process of creating an index for all the fetched web pages and keeping them in a giant database from where it can later be retrieved. Essentially, the process of indexing is identifying the words and expressions that best describe the page and assigning the page to particular keywords.
Processing – When a search request comes, the search engine processes it, i.e. it compares the search string in the search request with the indexed pages in the database.
Calculating Relevancy – It is likely that more than one page contains the search string, so the search engine starts calculating the relevancy of each of the pages in its index to the search string.
Retrieving Results – The last step in search engine activities is retrieving the best-matched results. Basically, it is nothing more than simply displaying them in the browser.
SEO is performed in 2 Steps
On-Page SEO – It includes providing good content, good keywords selection, putting keywords on correct places, giving an appropriate title to every page, etc.
Off-Page SEO – It includes link building, increasing link popularity by submitting open directories, search engines, link exchange, etc.
1. Initial Website Analysis :
|Keyword Research & analysis||Finding the keywords for better Search|
|Backlink analysis||There should be no broken links present|
|Website Modification & Analysis||Modifying websites navigation, links, images|
|Duplicate Content Check||Duplicate content effects ranking|
|Google Penalty Check||Effects visibility of website|
|Initial Rank Report||Initial ranking of targeted keywords|
|Source Code Check & Validation||Validation according to W3 Validation|
2. ON – Page Optimization
|Title Tag||60 Characters|
|Meta Tags||Description(120 Characters) & Keywords|
|Heading Tags||keywords in heading tag|
|Robots.txt||tells spider do not want pages to be indexed|
|Image Optimization||Alt attribute, size of Image|
|Page Content optimization||Content having targeted keywords|
|Site Map Creation||Navigates Spider to links of website|
|Broken Links Chek||Broken links causes rank to decrease|
|Internal Links||Internal links with appropriate link text boost rank|
|Inline CSS||Removal of inline CSS|
|GZip/minimization – Html File Size||Gzip the HTML file to reduced Size|
|OPtimizing Page Speed||Optimize speed of site to 4Sec|
|Lading Page Creation||Creation of Landing Page|
|Responsive to All devices||mobile, laptop, tablet etc|
3. OFF – Page Optimization
Submitting links to different directories & hence improving hits
External Inbound Links
|linking the website to the highest hits on Page|
Creation & Commenting on blogs with website links
Keyword Oriented Article Submission
Article Creation & Submission
4. Social Media
|Facbook||Increases hits boosting the ranking of Page|
|Google+||Increases hits boosting the ranking of Page|
|Youtube||Increases hits boosting the ranking of Page|
|301 Redirect||“Moved Permanently”|
|404 Page||Not Found Error|
|503 Error||Handling site maintenance|